At present, in terms of social media, there isn’t any hotter platform compared to TikTok. This mobile app is particularly very widespread and for the previous months has been making headlines, to a certain extent because of privacy issues as it is owned by ByteDance, a Chinese company. It was launched in 2016 in China operating under the moniker Douyin, the mobile app became increasingly more popular in 2017 after obtaining Musical.ly. Some even buy tiktok likes for their videos to have a greater chance to be featured or go viral.
TikTok and It’s Global Travel Campaign
TikTok videos come in an array of categories. The TikTok platform introduced its campaign in global travel #TikTokTravel in 100 nations and regions across the globe. The campaign urges TikTok users to encapsulate and of course share their travels, trips and tours. Presently, there are more than 400,000 TikTok videos carrying the hashtag #travel and with a view total beyond 1.7 billion. Video snips include individuals testing street food from across the world, living through different cultures and so on.
Numerous brands for global tourism have also gotten onboard this worldwide travel campaign as a means to advocate tourism and travel in their corresponding countries. So why should marketers of travel and hospitality make an effort to participate in this campaign? Here are some staggering statistics to remember:
- The mobile app has been downloaded more than 1.5 billion times
- On the Apple App Store and Google Play, in the fourth quarter of 2019, it was the app that was most downloaded worldwide
- There are over 600 million active users monthly and over 150 million active users daily
- The average TikTok user use up 52 minutes on the platform per day
- 66% of global users are below 30 years old
- 60% of active users in the United States are 16 to 24 years of age
- As of December 2019, the #tiktoktravel hashtag had 6.2 billion views
- Leading nations with the most users of TikTok are China, India, USA, South Korea
- The average rate of engagement on the platform is 29%
Although stats render an appealing picture, the mobile app becomes increasingly more enthralling for travel and tour brands as soon as they recognize its algorithm and potential for content creation.